Discord has launched verified servers, similar to the verified user tag on Twitter. This idea is for people can chat with VIPs and be certain of who it is they are talking to. Discord already signed agreements with Cloud9, Liquid, Echo Fox, EnvyUs, and pretty much all the Overwatch League teams. This provides another level of interaction between teams and fans.
Esports organizations can also use the servers to announce try outs, fill vacancies, hold contests, or whatever PR tasks they need accomplished. At the end of the day, can Discord compete with the likes of Twitch? They are not technically directly competing with Twitch, as both services can be used simultaneously. However, Twitch seems to be making a play at obsoleting Discord, introducing things like Chat Rooms.
Source: Tech Crunch