It was announced that Pittsburgh Steelers wide-receiver Juju Smith-Schuster signed a six figure sponsorship deal with HyperX. Smith-Schuster has over a million followers on Instagram and 700k on Twitter. He is an avid Fortnite player. This crossover marketing between traditional and esports is only going to continue as games like Fortnite penetrates further into the...
100 Thieves have locked down their first major sponsor in the North America League of Legends Championship Series. Quicken Loan’s Rocket Mortgage has ponied up for a brand new gaming house for the athletes to live and practice in. The partnership isn’t surprising given that the team was backed by Quicken and the Cleveland Cavaliers...
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