Ubisoft Stock Spikes After Earnings Call

Following better than projected numbers, stock in Ubisoft jumped 9%. Not only did their game sales do better than predicted with the success of Assasin’s Creed: Origins and among others, their microtransaction numbers were through the roof. Ubisoft specifically mentioned the value of microtransacted content, as the development, and more importantly, the marketing costs associated with it is incredibly low.

Source: Financial Times

Image: Pixabay

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