It was announced that Pittsburgh Steelers wide-receiver Juju Smith-Schuster signed a six figure sponsorship deal with HyperX. Smith-Schuster has over a million followers on Instagram and 700k on Twitter. He is an avid Fortnite player. This crossover marketing between traditional and esports is only going to continue as games like Fortnite penetrates further into the mainstream. It’s weird to think of a football player finding sponsorship opportunities outside of endemic football brands, but we’re seeing it in other ways as well. Xavier Woods and Kenny Omega has found great success crossing pro-wrestling with gaming.